Working alongside my senior designer, I contributed to the design and development of men’s formal and casual outerwear for Marks & Spencer, delivering seasonal collections of 46 designs for Spring/Summer and 82 designs for Autumn/Winter, contributing to annual sales of approximately £65 million. Together we brought collections to life from concept through to final production, spanning every stage of product development—from selecting fabrics and trims to overseeing sampling, fit sessions, and design refinement. I produced comprehensive tech packs for all outerwear styles, including CAD technical drawings, colourways, measurements, and Optitex 3D designs, ensuring each garment was executed with precision and clarity for manufacturers. Regular travel to international trade shows such as Pitti Uomo and Première Vision informed the creative process, allowing me to draw inspiration from global trends while exploring the influence of social and environmental movements on contemporary menswear. My work was grounded in research and visual storytelling, developing mood boards, catwalk analysis, and competitor reports to identify opportunities for innovation aligned with both market demand and brand identity. I also acted as a press liaison, contributing insights for campaigns, coordinating styling and lookbook shoots and supporting press events, with work featured in publications such as GQ. With sustainability long embedded at the core of the brand, I collaborated closely with garment technologists to integrate more sustainable materials—including BCI cotton, re-down, and anti-microbial linings—balancing commercial design with environmental awareness in modern menswear. In covid my flexibility and versatility ensured I was first to be brought back from furlough; the Design team reduced from 22 to 14 my skill set extended to include Denim, Active / Leisurewear, Shirts and Underwear.