Assisted the in-house atelier in the development of the Spring/Summer 2014 collection, assisting with hand embroidery and embellishment on selected garments. I also worked on silk print design layouts, helping translate initial design concepts into finished runway pieces through close collaboration with the atelier and design team. Alongside the creative process, I contributed to the organisation of the studio by archiving garments from the Autumn/Winter 2013–2014 collection, carefully preparing and cataloguing each piece for storage and future reference. This experience provided insight into the lifecycle of a fashion collection, from production to preservation. During London Fashion Week, I worked backstage as a dresser for the Spring/Summer 2014 runway show, ensuring garments were organised, prepared, and presented seamlessly for the runway. I also assisted in designing and preparing the print layout for invitations to the runway show and related press events, contributing to the visual communication surrounding the collection.
GILES DEACON
SPRING / SUMMER 2014